Let’s face it, when it comes to online marketing and improving search results, there’s one Holy Grail for businesses and marketers: Ranking #1 on a Google Search. Achieving that first organic result is what everyone hopes and dreams and works for. It’s the pinnacle of success, particularly for the SEO consultant. And there’s little doubt that higher and higher search results are better for a website and business.
But is ranking first on Google all that matters?
To think about it another way, would you assume that the #1 listing on all Google search results gets 100% of the traffic? What if I told you that, on average, a #1 listing gets just 18% of the click-throughs? And that even the first page of listings gets less than half of measured click-throughs?
